THE CHALLENGE
The challenge was to create an integrated campaign for Guhl's new moisturizing care range, positioning it as a premium and authentic choice. The campaign should run across TV and digital platforms, combining storytelling with effective communication of the range's benefits and key ingredients.
THE IDEA
The idea was to create an emotional and sensual experience by placing the protagonist in a cactus garden with water elements, representing the metaphor of dry hair and Guhl's moisturizing hair care solution. The prickly pear oil ingredient is integrated authentically, highlighting its moisturizing benefits. The visually compelling storytelling effectively communicates the transformative effect of the range and the importance of hydration for beautiful and healthy hair.
