THE CHALLENGE
The task was to create an attention-grabbing limited edition of a 7-day ampoule serum concentrate. The goal was to attract and excite a younger audience of new customers aged 21 and above while increasing sales, building brand awareness, and boosting customer loyalty and trend expertise. The campaign had to make a powerful statement, with an eye-catching design for the packaging playing a central role.
THE IDEA
When it comes to skincare, it's all about empowerment! Six different serum lines meet all skin needs, so that everyone can unleash their full beauty potential with confidence. Check out our new design for Babor's Limited Ampoule Edition 2023.
