{"id":1814,"date":"2023-06-13T09:26:52","date_gmt":"2023-06-13T09:26:52","guid":{"rendered":"http:\/\/nadinebrase.de\/?post_type=pile_portfolio&#038;p=1814"},"modified":"2024-09-23T10:23:40","modified_gmt":"2024-09-23T10:23:40","slug":"guhl-moisture","status":"publish","type":"pile_portfolio","link":"https:\/\/nadinebrase.de\/index.php\/pile_portfolio\/guhl-moisture\/","title":{"rendered":"Guhl Moisture"},"content":{"rendered":"<h2>THE CHALLENGE<\/h2>\n<p><span>The challenge was to create an integrated campaign for Guhl&#8217;s new moisturizing care range, positioning it as a premium and authentic choice. The campaign should run across TV and digital platforms, combining storytelling with effective communication of the range&#8217;s benefits and key ingredients.<\/span><br \/>\n<div style=\"width: 1060px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-1814-1\" width=\"1060\" height=\"596\" loop=\"1\" autoplay=\"1\" muted=\"1\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/nadinebrase.de\/wp-content\/uploads\/2023\/06\/tourmalinestories_kl.mp4?_=1\" \/><a href=\"http:\/\/nadinebrase.de\/wp-content\/uploads\/2023\/06\/tourmalinestories_kl.mp4\">http:\/\/nadinebrase.de\/wp-content\/uploads\/2023\/06\/tourmalinestories_kl.mp4<\/a><\/video><\/div>\n<h2>THE IDEA<\/h2>\n<p>The idea was to create an emotional and sensual experience by placing the protagonist in a cactus garden with water elements, representing the metaphor of dry hair and Guhl&#8217;s moisturizing hair care solution. The <span>prickly pear oil <\/span>ingredient is integrated authentically, highlighting its moisturizing benefits. The visually compelling storytelling effectively communicates the transformative effect of the range and the importance of hydration for beautiful and healthy hair.<br \/>\n<div style=\"width: 1060px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1814-2\" width=\"1060\" height=\"596\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/nadinebrase.de\/wp-content\/uploads\/2023\/06\/191212_guhl_atrium_garden_fallback_edit_de_tvc_r128_klein-er.mp4?_=2\" \/><a href=\"http:\/\/nadinebrase.de\/wp-content\/uploads\/2023\/06\/191212_guhl_atrium_garden_fallback_edit_de_tvc_r128_klein-er.mp4\">http:\/\/nadinebrase.de\/wp-content\/uploads\/2023\/06\/191212_guhl_atrium_garden_fallback_edit_de_tvc_r128_klein-er.mp4<\/a><\/video><\/div>\n","protected":false},"featured_media":1939,"menu_order":1,"template":"","portfolio_category":[10,4,17],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"THE CHALLENGE The challenge was to create an integrated campaign for Guhl&#039;s new moisturizing care range, positioning it as a premium and authentic choice. 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