{"id":1768,"date":"2023-01-13T11:49:20","date_gmt":"2023-01-13T11:49:20","guid":{"rendered":"https:\/\/nadinebrase.de\/?post_type=pile_portfolio&#038;p=1768"},"modified":"2026-06-02T08:13:59","modified_gmt":"2026-06-02T08:13:59","slug":"miele-ifa","status":"publish","type":"pile_portfolio","link":"https:\/\/nadinebrase.de\/index.php\/pile_portfolio\/miele-ifa\/","title":{"rendered":"Miele IFA"},"content":{"rendered":"<div style=\"width: 1060px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-1768-1\" width=\"1060\" height=\"589\" autoplay=\"1\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/nadinebrase.de\/wp-content\/uploads\/2023\/01\/miele_ifa.mov_720p-2.mp4?_=1\" \/><a href=\"http:\/\/nadinebrase.de\/wp-content\/uploads\/2023\/01\/miele_ifa.mov_720p-2.mp4\">http:\/\/nadinebrase.de\/wp-content\/uploads\/2023\/01\/miele_ifa.mov_720p-2.mp4<\/a><\/video><\/div>\n<h1>THE CHALLENGE<\/h1>\n<p>For decades, Miele has stood at the forefront of home appliance evolution. The rising need to preserve our planet, the one home we all share, has broadened Miele\u2019s focus to sustainability. Showcasing Miele\u2019s commitment to a sustainable future, and proving how its technology achieves this, inspired our dynamic multi-media exhibition at the world-renowned IFA tech fair.<\/p>\n<h1><strong>THE STORY<\/strong><\/h1>\n<p>We designed the Sustainability Alley to showcase three areas: What Miele stands for, How Miele and its partners are making a difference, and How consumers can contribute using Miele appliances. Our goal was to create interactive experiences that fully surround the visitors. To name just a few, we portrayed real Miele consumers in short films showing how the sustainable brand values of Miele had influenced their product choice. We created animation films that explained Miele\u00b4s holistic approach to sustainability across the production process. And we designed intriguing installations and hacks around the home.<\/p>\n<h1>THE RESULT<\/h1>\n<p>Miele\u00b4s brand ethos came fully to life. Creating an impressive canvas of what sustainability truly means to Miele. Both in principle and through the value of their resource-saving appliances. And it\u2019s a message that travelled well. As the world\u2019s leading trade show for consumer and home electronics, IFA attracts about 245,000 visitors every year, of which more than 50 percent of the trade visitors come from abroad. Demonstrating how one brand can make a difference for our future. And inspiring visitors to do the same.<\/p>\n","protected":false},"featured_media":1769,"menu_order":1,"template":"","portfolio_category":[10,4,3,17],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"THE CHALLENGE For decades, Miele has stood at the forefront of home appliance evolution. The rising need to preserve our planet, the one home we all share, has broadened Miele\u2019s focus to sustainability. Showcasing Miele\u2019s commitment to a sustainable future, and proving how its technology achieves this, inspired our dynamic multi-media exhibition at the world-renowned\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/nadinebrase.de\/index.php\/pile_portfolio\/miele-ifa\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Nadine Brase - Art &amp; Creative Direction\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Miele IFA - Nadine Brase\" \/>\n\t\t<meta property=\"og:description\" content=\"THE CHALLENGE For decades, Miele has stood at the forefront of home appliance evolution. The rising need to preserve our planet, the one home we all share, has broadened Miele\u2019s focus to sustainability. Showcasing Miele\u2019s commitment to a sustainable future, and proving how its technology achieves this, inspired our dynamic multi-media exhibition at the world-renowned\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/nadinebrase.de\/index.php\/pile_portfolio\/miele-ifa\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2023-01-13T11:49:20+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-06-02T08:13:59+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Miele IFA - Nadine Brase\" \/>\n\t\t<meta name=\"twitter:description\" content=\"THE CHALLENGE For decades, Miele has stood at the forefront of home appliance evolution. The rising need to preserve our planet, the one home we all share, has broadened Miele\u2019s focus to sustainability. Showcasing Miele\u2019s commitment to a sustainable future, and proving how its technology achieves this, inspired our dynamic multi-media exhibition at the world-renowned\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nadinebrase.de\\\/index.php\\\/pile_portfolio\\\/miele-ifa\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/nadinebrase.de\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nadinebrase.de\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/nadinebrase.de\\\/index.php\\\/portfolio-archive\\\/#listItem\",\"name\":\"Project\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/nadinebrase.de\\\/index.php\\\/portfolio-archive\\\/#listItem\",\"position\":2,\"name\":\"Project\",\"item\":\"https:\\\/\\\/nadinebrase.de\\\/index.php\\\/portfolio-archive\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/nadinebrase.de\\\/index.php\\\/portfolio-category\\\/design\\\/#listItem\",\"name\":\"Design\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/nadinebrase.de\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/nadinebrase.de\\\/index.php\\\/portfolio-category\\\/design\\\/#listItem\",\"position\":3,\"name\":\"Design\",\"item\":\"https:\\\/\\\/nadinebrase.de\\\/index.php\\\/portfolio-category\\\/design\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/nadinebrase.de\\\/index.php\\\/pile_portfolio\\\/miele-ifa\\\/#listItem\",\"name\":\"Miele IFA\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/nadinebrase.de\\\/index.php\\\/portfolio-archive\\\/#listItem\",\"name\":\"Project\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/nadinebrase.de\\\/index.php\\\/pile_portfolio\\\/miele-ifa\\\/#listItem\",\"position\":4,\"name\":\"Miele IFA\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/nadinebrase.de\\\/index.php\\\/portfolio-category\\\/design\\\/#listItem\",\"name\":\"Design\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nadinebrase.de\\\/#organization\",\"name\":\"Nadine Brase\",\"description\":\"Freelance Creative Director Hamburg \\u2013 Kampagnenkonzepte f\\u00fcr Premium-Marken in Beauty, Fashion &amp; Lifestyle. Mit KI, die st\\u00e4rkt statt verw\\u00e4ssert.\",\"url\":\"https:\\\/\\\/nadinebrase.de\\\/\",\"email\":\"me@nadinebrase.de\",\"telephone\":\"+491756162195\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"value\":1}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nadinebrase.de\\\/index.php\\\/pile_portfolio\\\/miele-ifa\\\/#webpage\",\"url\":\"https:\\\/\\\/nadinebrase.de\\\/index.php\\\/pile_portfolio\\\/miele-ifa\\\/\",\"name\":\"Miele IFA - Nadine Brase\",\"description\":\"THE CHALLENGE For decades, Miele has stood at the forefront of home appliance evolution. The rising need to preserve our planet, the one home we all share, has broadened Miele\\u2019s focus to sustainability. Showcasing Miele\\u2019s commitment to a sustainable future, and proving how its technology achieves this, inspired our dynamic multi-media exhibition at the world-renowned\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nadinebrase.de\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nadinebrase.de\\\/index.php\\\/pile_portfolio\\\/miele-ifa\\\/#breadcrumblist\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/nadinebrase.de\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/miele_ifa-scaled.jpg\",\"@id\":\"https:\\\/\\\/nadinebrase.de\\\/index.php\\\/pile_portfolio\\\/miele-ifa\\\/#mainImage\",\"width\":2560,\"height\":1160},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nadinebrase.de\\\/index.php\\\/pile_portfolio\\\/miele-ifa\\\/#mainImage\"},\"datePublished\":\"2023-01-13T11:49:20+00:00\",\"dateModified\":\"2026-06-02T08:13:59+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nadinebrase.de\\\/#website\",\"url\":\"https:\\\/\\\/nadinebrase.de\\\/\",\"name\":\"Nadine Brase \\u2013 Creative Director Hamburg\",\"alternateName\":\"Nadine and the Machine\",\"description\":\"Art & Creative Direction\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/nadinebrase.de\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Miele IFA - Nadine Brase","description":"THE CHALLENGE For decades, Miele has stood at the forefront of home appliance evolution. The rising need to preserve our planet, the one home we all share, has broadened Miele\u2019s focus to sustainability. Showcasing Miele\u2019s commitment to a sustainable future, and proving how its technology achieves this, inspired our dynamic multi-media exhibition at the world-renowned","canonical_url":"https:\/\/nadinebrase.de\/index.php\/pile_portfolio\/miele-ifa\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/nadinebrase.de\/index.php\/pile_portfolio\/miele-ifa\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/nadinebrase.de\/#listItem","position":1,"name":"Home","item":"https:\/\/nadinebrase.de\/","nextItem":{"@type":"ListItem","@id":"https:\/\/nadinebrase.de\/index.php\/portfolio-archive\/#listItem","name":"Project"}},{"@type":"ListItem","@id":"https:\/\/nadinebrase.de\/index.php\/portfolio-archive\/#listItem","position":2,"name":"Project","item":"https:\/\/nadinebrase.de\/index.php\/portfolio-archive\/","nextItem":{"@type":"ListItem","@id":"https:\/\/nadinebrase.de\/index.php\/portfolio-category\/design\/#listItem","name":"Design"},"previousItem":{"@type":"ListItem","@id":"https:\/\/nadinebrase.de\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/nadinebrase.de\/index.php\/portfolio-category\/design\/#listItem","position":3,"name":"Design","item":"https:\/\/nadinebrase.de\/index.php\/portfolio-category\/design\/","nextItem":{"@type":"ListItem","@id":"https:\/\/nadinebrase.de\/index.php\/pile_portfolio\/miele-ifa\/#listItem","name":"Miele IFA"},"previousItem":{"@type":"ListItem","@id":"https:\/\/nadinebrase.de\/index.php\/portfolio-archive\/#listItem","name":"Project"}},{"@type":"ListItem","@id":"https:\/\/nadinebrase.de\/index.php\/pile_portfolio\/miele-ifa\/#listItem","position":4,"name":"Miele IFA","previousItem":{"@type":"ListItem","@id":"https:\/\/nadinebrase.de\/index.php\/portfolio-category\/design\/#listItem","name":"Design"}}]},{"@type":"Organization","@id":"https:\/\/nadinebrase.de\/#organization","name":"Nadine Brase","description":"Freelance Creative Director Hamburg \u2013 Kampagnenkonzepte f\u00fcr Premium-Marken in Beauty, Fashion &amp; Lifestyle. Mit KI, die st\u00e4rkt statt verw\u00e4ssert.","url":"https:\/\/nadinebrase.de\/","email":"me@nadinebrase.de","telephone":"+491756162195","numberOfEmployees":{"@type":"QuantitativeValue","value":1}},{"@type":"WebPage","@id":"https:\/\/nadinebrase.de\/index.php\/pile_portfolio\/miele-ifa\/#webpage","url":"https:\/\/nadinebrase.de\/index.php\/pile_portfolio\/miele-ifa\/","name":"Miele IFA - Nadine Brase","description":"THE CHALLENGE For decades, Miele has stood at the forefront of home appliance evolution. The rising need to preserve our planet, the one home we all share, has broadened Miele\u2019s focus to sustainability. Showcasing Miele\u2019s commitment to a sustainable future, and proving how its technology achieves this, inspired our dynamic multi-media exhibition at the world-renowned","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/nadinebrase.de\/#website"},"breadcrumb":{"@id":"https:\/\/nadinebrase.de\/index.php\/pile_portfolio\/miele-ifa\/#breadcrumblist"},"image":{"@type":"ImageObject","url":"https:\/\/nadinebrase.de\/wp-content\/uploads\/2023\/01\/miele_ifa-scaled.jpg","@id":"https:\/\/nadinebrase.de\/index.php\/pile_portfolio\/miele-ifa\/#mainImage","width":2560,"height":1160},"primaryImageOfPage":{"@id":"https:\/\/nadinebrase.de\/index.php\/pile_portfolio\/miele-ifa\/#mainImage"},"datePublished":"2023-01-13T11:49:20+00:00","dateModified":"2026-06-02T08:13:59+00:00"},{"@type":"WebSite","@id":"https:\/\/nadinebrase.de\/#website","url":"https:\/\/nadinebrase.de\/","name":"Nadine Brase \u2013 Creative Director Hamburg","alternateName":"Nadine and the Machine","description":"Art & Creative Direction","inLanguage":"en-US","publisher":{"@id":"https:\/\/nadinebrase.de\/#organization"}}]},"og:locale":"en_US","og:site_name":"Nadine Brase - Art &amp; Creative Direction","og:type":"article","og:title":"Miele IFA - Nadine Brase","og:description":"THE CHALLENGE For decades, Miele has stood at the forefront of home appliance evolution. The rising need to preserve our planet, the one home we all share, has broadened Miele\u2019s focus to sustainability. Showcasing Miele\u2019s commitment to a sustainable future, and proving how its technology achieves this, inspired our dynamic multi-media exhibition at the world-renowned","og:url":"https:\/\/nadinebrase.de\/index.php\/pile_portfolio\/miele-ifa\/","article:published_time":"2023-01-13T11:49:20+00:00","article:modified_time":"2026-06-02T08:13:59+00:00","twitter:card":"summary_large_image","twitter:title":"Miele IFA - Nadine Brase","twitter:description":"THE CHALLENGE For decades, Miele has stood at the forefront of home appliance evolution. The rising need to preserve our planet, the one home we all share, has broadened Miele\u2019s focus to sustainability. Showcasing Miele\u2019s commitment to a sustainable future, and proving how its technology achieves this, inspired our dynamic multi-media exhibition at the world-renowned"},"aioseo_meta_data":{"post_id":"1768","title":"#post_title #separator_sa #site_title","description":"#post_content","keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2025-07-09 13:48:06","updated":"2026-06-02 08:14:20","focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/nadinebrase.de\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/nadinebrase.de\/index.php\/portfolio-archive\/\" title=\"Project\">Project<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/nadinebrase.de\/index.php\/portfolio-category\/design\/\" title=\"Design\">Design<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tMiele IFA\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/nadinebrase.de\/"},{"label":"Project","link":"https:\/\/nadinebrase.de\/index.php\/portfolio-archive\/"},{"label":"Design","link":"https:\/\/nadinebrase.de\/index.php\/portfolio-category\/design\/"},{"label":"Miele IFA","link":"https:\/\/nadinebrase.de\/index.php\/pile_portfolio\/miele-ifa\/"}],"_links":{"self":[{"href":"https:\/\/nadinebrase.de\/index.php\/wp-json\/wp\/v2\/pile_portfolio\/1768"}],"collection":[{"href":"https:\/\/nadinebrase.de\/index.php\/wp-json\/wp\/v2\/pile_portfolio"}],"about":[{"href":"https:\/\/nadinebrase.de\/index.php\/wp-json\/wp\/v2\/types\/pile_portfolio"}],"version-history":[{"count":14,"href":"https:\/\/nadinebrase.de\/index.php\/wp-json\/wp\/v2\/pile_portfolio\/1768\/revisions"}],"predecessor-version":[{"id":3468,"href":"https:\/\/nadinebrase.de\/index.php\/wp-json\/wp\/v2\/pile_portfolio\/1768\/revisions\/3468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nadinebrase.de\/index.php\/wp-json\/wp\/v2\/media\/1769"}],"wp:attachment":[{"href":"https:\/\/nadinebrase.de\/index.php\/wp-json\/wp\/v2\/media?parent=1768"}],"wp:term":[{"taxonomy":"pile_portfolio_categories","embeddable":true,"href":"https:\/\/nadinebrase.de\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=1768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}