{"id":1534,"date":"2022-05-29T19:24:58","date_gmt":"2022-05-29T19:24:58","guid":{"rendered":"http:\/\/nadinebrase.de\/?post_type=pile_portfolio&p=1534"},"modified":"2024-09-23T10:34:54","modified_gmt":"2024-09-23T10:34:54","slug":"escada-fragrance","status":"publish","type":"pile_portfolio","link":"https:\/\/nadinebrase.de\/index.php\/pile_portfolio\/escada-fragrance\/","title":{"rendered":"Escada Fragrance"},"content":{"rendered":"

THE CHALLENGE<\/h1>\n

Escada wanted to\u00a0rejuvenate their brand\u00a0with a new proposition that\u00a0attracts millennials.\u00a0The scent of fragrance existed and the ask was to\u00a0create an identity and a story that empowers women\u00a0to take a positive perspective off their life. We understood that millennials want to be in the driving seat of their life, to\u00a0stay in touch with their emotions,\u00a0enjoy new ones and never seek to\u00a0experience the unexpected.<\/p>\n

THE STORY<\/h1>\n

\u201cCelebrate N.O.W.\u201d\u00a0is an invitation to\u00a0millennials to honour and cherish the present.\u00a0To enjoy the life\u2019s experiences and\u00a0be more conscious\u00a0of their own fortune. Our campaign is\u00a0more than a fragrance:\u00a0It’s an attitude, a promise and\u00a0a path to a happier life.<\/p>\n

We worked with\u00a0Sofi Fahrman<\/a>\u00a0to ensure we can\u00a0create a relevant content universe\u00a0with her as our spokesperson. As journalist, beauty-blogger and author of several books,\u00a0Sofi is all about women-power\u00a0and has published several books coaching women to take a\u00a0positive outlook on their life.<\/p>\n

\nhttp:\/\/nadinebrase.de\/wp-content\/uploads\/2022\/05\/escada_celebrate_now_1.mp4<\/a><\/video><\/div>\n

Agency \/\/ Select World
\nPhotographer \/\/ Will Davidson
\nDOP \/\/ Matthew J Smith<\/p>\n","protected":false},"featured_media":1641,"menu_order":1,"template":"","portfolio_category":[10,4],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t