THE CHALLENGE
The project's mission was to introduce a revolutionary beauty product - the Innovative Beauty Sprayer for Sun, Body, and Care, incorporating cutting-edge magnetic skin technology for optimal coverage. As care particles elegantly gravitate towards the ionically charged skin, a seamless and effective application is achieved.
Our challenge extended beyond the technicalities. It involved emotionally portraying an otherwise invisible technology during use, aiming to convey the innovation and pioneering spirit synonymous with forward-thinking leadership.
CONCEPT // BRAND IDENTITY // VISUAL WORLD // BRAND BOOK // CASTING // ART & CREATIVE DIRECTION ON PRODUCTION
THE IDEA
The concept revolves around dramatizing magnetic skin technology through a mystical portrayal of the product in darkness. The particles are showcased striking the skin, gradually revealing a dancer who becomes fully covered. A surprising transition unfolds into a bright world, unveiling various use cases. The narrative aims to emphasize the pioneering spirit and a fresh perspective on skincare, employing extreme perspectives and camera turns to highlight the magnetic attraction.
THE RESULT
The result manifests as a cohesive brand identity and campaign seamlessly traversing various channels, from the website to social media, apps, and packaging. The visual and thematic consistency ensures a unified and impactful presence across all touchpoints, reinforcing the brand's message and creating a memorable experience for the audience.
PARTNERS:
PRODUCTION > BLACK SHEEP // PHOTOGRAPHER > LEO ROHRSETZER
