The challenge of the project was to effectively target and engage Generation Z by creating a new and fresh look. This involved using a variety of different content types that needed to be structured in a way that would appeal to this audience. The goal was to create a fun and engaging experience that would resonate with the community.
The idea is to create an online platform that uses a keyhole design effect to generate curiosity about celebrities' private lives. Emojis and a smile-o-meter would enhance the experience, allowing users to show emotions and see real-time reactions. Emojis also categorize the content, such as Drama or LOL. The platform offers an immersive and engaging experience that blends curiosity, entertainment, and community interaction.