A new visual language


To create a new brand identity for Germany's most iconic department store. Under the roof of GALERIA the vision of “trending up and trading up” becomes reality. Galeria now showcases a brand new store and service concept with a rejuvenated product offering. With the creation of a new brand language we brought this ambition and transformation to life.


GALERIA's characteristics are vivid, modern, and premium-oriented while always staying true to the company's history and values. We defined 4 design elements to bring this to life: joyful logo placement, bold and striking colors and surfaces, creative product presentation and authentic people and emotions.


The Galeria Gallery: an ownable content pool that elevates the brand and will shape the visual communication for years to come. With over 130 locations, this marks the beginning of a journey inspiring consumers and motivating employees join into this new experience.

Wella Ecaille Collection

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